UGUETO AI — BRAND ASSETS
uguetoai.com/brand

CONTENTS
  ugueto-ai-logo-primary.svg / .png     Primary lockup, light backgrounds
  ugueto-ai-logo-onblack.svg / .png     Primary lockup, dark backgrounds
  ugueto-ai-logo-mono-black.svg         One-colour black
  ugueto-ai-logo-mono-white.svg         One-colour white
  ugueto-ai-symbol.svg / .png           Symbol only (AI mark)
  ugueto-ai-symbol-white.svg            Symbol only, white
  eli-character.png                     Eli, the brand character

COLOUR
  Magenta        #A02369   RGB 160 35 105    CMYK 24 100 22 12
  Deep magenta   #7C1A51   RGB 124 26 81     CMYK 33 100 33 30
  Ink            #111111   RGB 17 17 17      CMYK 0 0 0 93
  Paper          #FFFFFF   RGB 255 255 255   CMYK 0 0 0 0

TYPE
  Display   Anton (Google Fonts)
  Text      Montserrat 400 / 600 / 700 (Google Fonts)

RULES
  Use SVG wherever possible. Do not recolour, stretch, rotate, outline or add
  effects to the logo. Keep clear space equal to the height of the symbol on
  every side. Minimum size: 48 px digital, 20 mm print (the UGUETOAI.COM line
  must stay legible). The web address line is part of the logo: never remove it;
  only its letters AI are magenta, matching the symbol.

NAME
  Correct: Ugueto AI          Never: UguetoAI, Ugueto A.I., Ugueto AI Marketing
  The firm is an advisory firm, never an agency.
  It builds digital employees, never bots or chatbots.

Questions: info@uguetoai.com
