UGUETO AI

Built for one company — yours

A digital team for your business.

Digital employees specialized by area answer customers, follow up on sales and organize work with your tools and your rules. A chief of staff coordinates them, and you approve anything sensitive from one command center.

Sales · Customer service · Operations · Content · Reporting. Whichever your business needs, one or several per area.

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The team

One person decides. The rest work.

Made with what we sellThis piece was produced by UGUETO AI with the same AI tools we build for clients: direction, generation and edit. No agency, no stock library. It is a demonstration, not a stock photo.

How it's built

Four layers, one point of contact

You talk to one digital employee. What happens underneath is structured so nothing routine reaches a person, and nothing risky reaches a customer without one.

Layer one

The chief of staff

Your lead digital employee, named by you. It coordinates the specialists, knows your processes and policies, and tells you what happened in your business while you were away. Every other piece of the system reports through it.

Layer two

Specialist digital employees

Underneath it, digital employees built for each function of your business — one for customer conversations, one for the sales pipeline, one for reporting, one for internal operations. Nothing generic. They are constructed from your processes, not from a template.

Layer three

Human judgment

Judgment calls, sensitive conversations, and anything the digital employees are not authorized to touch go to a licensed person. Usually that is your own team, because they are the ones already answerable to your regulator; we define in writing what escalates, with what context, and how fast. If you do not have that coverage, or you want a second read, our specialists step in as advisory. It is built around what you already have, not the other way round.

Layer four

Your command center

A dashboard built for your company, organized by your areas: what each digital employee did, what is waiting for your approval, what went to a person, and how each area's numbers are moving. One screen, your whole business. See how it works.

What they do

They don't just reply. They work.

A digital employee is not a chat box. It answers the phone, goes out and finds customers, works with real numbers, and leaves the work ready for you to decide on.

Voice

They answer and place calls

They pick up when no one can, return calls and follow up. Every call opens by saying it is AI and, where the law requires it, asking permission to record. The transcript is kept for you to review.

Conversation

They answer in writing

Email, WhatsApp, site chat, forms. In English and Spanish, in your tone, from your addresses. They reply in seconds at any hour, and anything that isn't theirs to handle they escalate with the case already organized.

Prospecting

They go find people, and verify them

They build the list of who you want to sell to, check it against public and official registries, and write each approach one by one. They never invent a company or a person.

Live data

They calculate, not just write

They connect to your pricing, inventory or data sources and return real figures — a quote, a calculation, a number you can act on. Not a written approximation.

Content

They write what needs publishing

Posts, emails, landing pages and scripts, built from your playbook and your voice. Nothing goes out without your approval, and once you correct something the correction sticks.

Operations

They move the internal work

Reports, case follow-up, status updates, reminders to the team. The work nobody wants to do, and that holds up everything else when it doesn't get done.

A working day

Three cases, step by step

Illustrative examples of how a digital employee resolves a case, and when it hands it to a person. Pick one.

    Illustrative examples. Each digital employee is built from the company’s processes and policies, and always says it is AI.

    Your command center

    A dashboard built for your company

    Anyone can have agents today. What almost nobody has is a complete view of what they do. We build you a platform of your own, organized by the areas of your business, like the ones already running the Victoria Venezuela Foundation, a restaurant, and UGUETO AI itself. You don't have to trust blindly or check everything by hand. There is one place you open to see what your digital team did, ask it for new work, and approve with a tap. And when you're out, you message it from your phone the way you'd message anyone on your team.

    Every morning

    The daily brief

    Before you open your inbox you already know what happened overnight, what is waiting on you, and what moved toward your numbers.

    Before it ships

    The approval queue

    Anything needing your sign-off lands in one place, ready to read and approve with a tap. Routine replies you approved in advance go out on their own; anything you mark as sensitive never reaches a customer without passing through it.

    All the time

    The results board

    What was done, how much, and against which goal. Every draft the AI produced is logged and can be audited later.

    By area

    Metrics, costs and alerts

    Every area of your business with its numbers, what it costs to run, and what needs attention. A full log of everything your digital employees did, ready to audit whenever you want.

    Clear limits

    Who decides what

    Every digital employee works from three lists written with you during the mapping week. This is how they look in a typical business:

    Does it alone

    • Answer questions your playbook already covers: hours, prices, order status
    • Book and confirm appointments on your calendar
    • Follow up with leads using messages you approved
    • Prepare drafts, reports and translations
    • Log every conversation on the board

    Asks your approval

    • Refunds, credits and anything that moves money
    • Complaints and upset customers
    • Anything published: social, mass email, the website
    • Special prices, discounts and promotions
    • Anything your playbook does not cover

    Never does it

    • Make up an answer, a time or a price
    • Handle legal, privacy or security matters alone
    • See health, financial or regulated data your policy does not allow
    • Write to a system you marked read-only
    • Hide that it is AI

    After hours, it acknowledges the message, resolves what it is authorized to resolve and leaves the rest at the top of your queue for the morning.

    Regulated industries

    Built inside your rules

    If your business has a regulator, the problem isn't whether the AI writes well. It's whether it writes inside the law, and whether you can prove it. That part gets worked out before anything is built, not after the first scare.

    First

    The rules come before the code

    What it may say, who it may contact, with what consent, which data it may see, and who approves what. Written with your legal or compliance team and kept as a hard rule in the playbook.

    Deliverable

    The programs, inside the $6,500

    The AI governance program and the information security program, written for your company and included in the build, not quoted separately. They are produced with the same agent system we sell you — which is why they arrive in weeks instead of as a six-figure consulting engagement. More regulators ask for these every year; if yours does, you already have them.

    Always

    Everything is logged

    Every AI draft, every consent, every call, with a date and time. For your own audit, and for the moment someone outside asks.

    The build

    Four weeks to a digital employee that knows your business

    01

    Mapping

    Your lead spends the first week inside the operation — what happens, in what order, who touches it, where it breaks, and which data each role may see. You get the written map whether or not we continue.

    02

    The playbook

    Policies, voice, decision rules, escalation thresholds, the two hundred things you know and have never written down. This is what the digital employee is made of, and you own it.

    03

    Construction

    We build your chief of staff and its specialists, connect them to the tools you already use, and name them whatever you want them named. Then we run them shadowed against real work until the answers hold up.

    04

    Go live, then compound

    Every correction a specialist makes becomes permanent context. The digital employee that answers in month nine is meaningfully better than the one that launched — and it is the only one in the world that knows your business.

    One real case

    Twenty agents running a whole operation

    The Victoria Venezuela Foundation runs on an ecosystem of more than twenty digital employees we built and maintain: marketing, research, events, fundraising and internal operations, with a bilingual role-based approvals platform and a full log of every action taken.

    1,200+children served across four locations
    100+volunteers coordinated
    20+agents in daily operation
    2026year of deployment
    Elimar led the implementation of an innovative ecosystem comprising more than 20 AI agents, bringing world-class capabilities to our organization.

    Randy LanderFounder and President, Victoria Venezuela Foundation · 17 September 2026

    What sets Elimar apart is her ability to lead AI projects from strategy through execution. She identifies high-impact opportunities, aligns stakeholders, and turns complex ideas into tools people can actually use.

    Helen Bello, MBASr. Marketing Manager · 21 September 2026

    This work was done pro bono for a non-profit foundation. Both recommendations are public, published by their authors on LinkedIn, and reproduced with their consent. Read the full case →

    In writing

    What we sign before you pay

    Six commitments written into the agreement and your one-page operating model.

    01

    Your data is yours

    Your playbook, your data and everything the system learns belong to you, in an open format. It can live in your own cloud; if you leave, you take everything.

    02

    Your playbook rules

    It answers from there and nothing else. If something is missing, it escalates instead of guessing.

    03

    It only touches what you approve

    Every system is listed as read-only or read-and-write, role by role.

    04

    Everything is logged

    Every draft, action, consent and call, with date and time, ready to audit whenever you want.

    05

    Pause it, roll it back

    Tell your lead and it is paused. Every change is versioned and can be undone.

    06

    We answer for the outcome

    Weekly quality review, a lead with a name and operators trained at UGUETO AI Academy. Our own businesses have run on this for over a year.

    Engagements

    A few clients, on purpose

    Building a digital employee that truly knows a business is not something you do at volume. We take on a few clients per quarter — as many as one lead can know deeply and answer for. When the seats fill, there is a waiting list.

    Build fee $6,500 one time · then monthly, billed in USD · three-month initial term
    Core$3,500 / monthExtended$6,500 / month
    Chief of staffIncluded, 24/7Included, 24/7
    Who it is for5 to 25 people. One overloaded front desk or inbox and one or two clear jobs: answer and book, follow up.20 to 100 people. Several areas under pressure at once (service, sales, marketing, operations) and Monday-to-Saturday demand.
    Custom dashboard (command center)IncludedIncluded
    Digital specialistsUp to twoUp to five
    Human escalation lanesTwoFour
    Who covers themYour team, or ours as advisoryYour team, or ours as advisory
    Human-layer hoursMon–Fri, 08–18 PTMon–Sat, 08–18 PT
    Call with your leadEvery other weekWeekly
    PlaybookMaintained continuouslyMaintained, audited quarterly
    Governance & securityIncluded in the buildIncluded in the build
    LanguagesEnglish + SpanishEnglish + Spanish
    Apply for CoreApply for Extended

    The tools, in your company's name

    You pay the subscriptions directly, under your own accounts, based on your usage: the system runs on ChatGPT Business (no per-call API cost), and your team uses Claude or Grok alongside it. That way the accounts and the data are yours from day one. List prices as of October 2026, for reference:

    ≈ $140 / monthMedium use
    • ChatGPT Business, 2 seats · $50
    • Claude Team, 2 seats · $50
    • ElevenLabs Creator (voice) · $22
    • Dashboard hosting · $20
    ≈ $470–670 / monthHigh use
    • ChatGPT Business, 5 seats · $125
    • Claude Team, 3 + 1 premium · $200
    • ElevenLabs Pro or Scale · $99–299
    • SuperGrok + hosting · $50

    Voice minutes beyond the plan, telephony and taxes are extra. If your business makes less than about $500,000 a year or gets few inquiries, an answering service or the tools alone will cost you less; we will tell you so in the conversation.

    The investment · Extended

    Your digital team.A clear investment.

    Built around your business and run by UGUETO AI. Service, implementation and software, each shown separately.

    Managed service$6,500per month · USD

    Digital employees by area, a coordinator, your command center and ongoing operational support.

    Implementation · one time$6,500

    Your playbook, your agents and your command center.

    Software subscriptions≈ $140–670 / month

    In your company's name, paid directly to each provider; usage sets the cost.

    Estimated budget$86,180–$92,54012 months of service + implementation + estimated software.
    Cost per hour
    One U.S. employee$36–50
    Extended, 24/7$9–11

    One employee: $75,000–$104,000 a year with benefits for about 2,080 hours worked. Extended: 8,760 hours covered a year, tools included.

    • 24/7 agent coverage; human team during agreed hours.
    • Sensitive decisions stay with authorized people.
    • Your playbook and business data remain yours.
    Scope my digital team ↗

    Annual figures are budgeting estimates. Taxes, telephony and usage overages are additional.

    The advantage

    Awake at 3am, sharp at 9

    Most support disappears at six and returns at nine the next morning. Most AI answers instantly and gets the hard question wrong. You get both halves: a digital team that works around the clock, and licensed human judgment on Pacific hours — your team, ours, or both — for the moments that decide whether a customer stays.

    Every digital employee is bilingual: English and Spanish, no extra cost. If part of your market is Hispanic, that is one system instead of two.

    Your brand, not ours

    Nobody sees us

    The digital employee carries your name, your voice, and the personality you choose for it. Everything goes out from your addresses. Your customers experience a business that answers immediately and knows them well.

    You get the outcome. The operation stays invisible.

    Who is behind it

    Twenty years in business, AI-first since 2025

    UGUETO AI builds teams of digital employees across the functions of a business — sales, service, operations, content — with one command center where leadership sees it all. The firm is women-led and based in Seattle; every AI agent on Elimar's team is a woman: if the myth says women are better at organizing chaos, she'd rather not take the risk. Founded in 2006, it has run AI-first since 2025 for companies in the United States.

    2006Founded. Twenty years serving companies before building them digital employees.
    AI-firstSince 2025 the firm's own operation runs on its own digital employees. We sell what we use.
    EN + ESBilingual by origin. The U.S. Hispanic market is a specialty, not an add-on module.
    Portrait of Elimar Ugueto, founder and CEO of UGUETO AI
    Elimar UguetoFounder & CEO

    Twenty years running the business before turning it AI-first. Bilingual from origin, with twenty-five years in communications and media: singing, radio and television, voice-over and hosting, in English and Spanish. The agent systems we sell are the ones she has already built and maintains. Full biography in the press kit.

    Questions

    Before you ask

    Will it make things up?

    It answers from your playbook, not from general knowledge, and when a question falls outside it the digital employee escalates instead of guessing. Confident wrong answers are the failure mode we design against first, because one of them costs more than a hundred slow replies.

    What about sensitive or regulated data?

    Mapping starts with your obligations: which data the digital employee may see, which it may not, and who approves what. In regulated industries this is written before anything is built, together with your legal or compliance team, and it lives in the playbook as a hard rule.

    Are the human specialists yours or mine?

    Yours by default. Your people already hold the license, the context and the accountability to your regulator; what we add is the structure — what escalates, with what context, and how fast — so the digital employee hands them work that is already prepared. If you are short a lane, or you want a second read before something goes out, our specialists step in at that point as advisory. Both shapes fit the same contract.

    What actually happens at three in the morning?

    The digital employee replies immediately and resolves anything it is cleared to resolve. Anything sensitive gets acknowledged honestly, held, and placed at the top of the queue for the specialist who opens at eight. True overnight human on-call is available as an add-on where the business needs it.

    Who owns the digital employee?

    The playbook is yours, your data is yours, and so is all the accumulated context — you can export it whenever you want. Where it makes sense, the server, the database and the tool accounts are in your company's name, backed up daily, and we run them for you. The platform it runs on, and is maintained on, is ours. This is written into the agreement before you pay a dollar; it is not discovered later.

    What if UGUETO AI stops operating?

    Your system does not die with us. For builds that run on your own infrastructure, a copy of the full configuration and the setup guide is held by a neutral third party and released to you if we stop providing service. It is the right question to ask a small firm, and we would rather answer it before you ask.

    Why not build this ourselves?

    You can. What takes the time is not the technology — it is extracting two hundred undocumented decisions out of your head, writing them down correctly, and then keeping them current while the business changes. That is the work you are paying for.

    Do we keep our existing tools?

    Yes. The digital employees connect to what you already use — your inbox, helpdesk, CRM, calendar, spreadsheets. If a lane needs tooling you don't have, we set it up in your name and you own it.

    Diagnostic

    Which area would you hand to a digital employee first?

    Five questions, one minute. At the end we tell you where your digital team would start and how much time you could get back.

    Start here

    Limited seats each quarter

    Tell us what the operation looks like today. If it is a fit, the next step is the mapping week, complimentary while we open our first seats. It ends with a written picture of your operation, a scope we both agree on and a 30-minute advisory session. Then you decide whether we build; nothing is billed before that decision.

    Complimentary mapping week · from $3,500/month · 3-month initial term · Build $6,500 one-time

    We only use your details to reply to you.

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