Founder & CEO
Elimar Ugueto
She spent twenty-five years in communications and media, making complex ideas land — in boardrooms, on live television, in two languages. Now she builds digital employees that know your business.
The background
Elimar's career runs through enterprise communications, bilingual broadcast media, digital production leadership and performance-driven environments. Professional collaborations along the way have included:
- Microsoft
- Boeing
- Amazon
- Verizon Wireless
- ESPN Deportes
- Univision
- FIFA
- MLS
- MLB
- Red Bull North America
Why that matters for AI
AI agents rarely fail on technology. They fail on adoption — on trust, on communication, on nobody writing down how the business actually decides things. That is precisely the work Elimar has done her whole career: extracting what an organization knows, making it clear, and getting people to act on it.
She closed her own digital-marketing practice when AI agents made its services obsolete — and rebuilt the firm around what replaced it. UGUETO AI exists so her clients can make that move before it is forced on them.
How she works
- Founder-led, deliberately small. A few clients at a time — as many as she can know deeply and answer for.
- Method over improvisation. Every engagement starts with a mapping week that turns what only you know into a written playbook; the agent is built from that, and humans review its work.
- Bilingual by default. English and Spanish, natively — one system for your whole market.
Recent training
- CS50's Computer Science for Business Professionals — Harvard University (HarvardX), 2026
- Algorithms Specialization — Stanford Online, 2026
- Analytics for Decision Making — Babson College, 2026
A deliberate path from business into the technology underneath it: how software is built, how algorithms work, and how data should drive decisions.
UGUETO AI is a women-led, AI-first advisory firm based in Seattle. Every AI agent on Elimar's team is a woman: if the myth says women are better at organizing chaos, she'd rather not take the risk.
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